The Chiefs need 25-year old WR Dwayne Bowe to turn into the #1 WR that they think he should be.  He has played in 9 games this season for the Chiefs and he has caught 37 passes for 522 yards (14.1 avg) with 4 TD grabs.  Bowe needs to behave off the field and he needs to produce more on the field.  He has all of the tools to be a elite WR in the NFL but he needs to get motivated to reach that potential.